Small brands with a real story. A ranch that owns its sheep. A town that got its jeans factory back. Six people who grow their own indigo from seed. Every Monday, one maker, told through the farm, the mill, the machines and the people. Affiliate links and any sponsored placements are disclosed where they appear.
The same stories run as a Monday email and as carousels on Instagram at @style.serum. New brands are added here as they publish.
The brands
- No. 2: 11.11 / eleven eleven. Rain-fed cotton, a spinning wheel in Gondal and coin buttons, out of New Delhi. The full story publishes Monday, November 9.
- No. 1: Duckworth. One Montana ranch, sheep to shirt.
Coming up
Hiut Denim (Cardigan, Wales), Buaisou (Tokushima), Raleigh Denim Workshop (North Carolina), Dehen 1920 (Portland), Momotaro Jeans (Kojima), Atelier Tuffery (the Cévennes), Pure Blue Japan (Kurashiki), OrSlow (Nishinomiya), Imogene + Willie (Nashville), Pane (Shanghai), JiyongKim (Seoul) and Dana Lee Brown (Bowen Island).
Keep reading
- Natural Fiber Clothing for Men: 18 Brands, Checked Tag by Tag
- Brands Like Buck Mason: 8 Labels for Elevated Basics
- What Is Selvedge Denim? How to Spot It and What It’s Worth — publishes November 3