Style & Serum is a men’s style site run by Lars Miller. It covers coastal menswear first, plus the grooming and wellness worth keeping.
This site starts with the label. Our menswear guides focus on fiber content, fabric weight when the brand publishes it, and price. Individual reviews distinguish personal wear from research.
Natural fibers come first: cotton, linen, hemp, wool, silk and cashmere. When a piece carries more than a trace of polyester or nylon, the guide says so.
Lars Miller writes and edits every guide. He lives in Florida, so much of what he wears has to handle heat.
Pieces in his own rotation include Faherty Belmar workshirts, Sunwashed tees and Cloud Henleys, Buck Mason Pima and Slub tees, Todd Snyder cashmere and knit polos, SeaVees sneakers and AG jeans. His Todd Snyder review covers two years of buying the brand.
Hands-on claims apply to the specific products Lars describes using. Buying guides can also include researched products he has not tried; a comparison or page label does not mean every item was personally tested. The full method is on the How we test page.
Some links are affiliate links. If you buy through one, Style & Serum may earn a commission at no extra cost to you. Brands cannot buy a place in a guide. Current brand codes are on the discount codes page.
New here? Try natural fiber clothing for men, the brands we cover, or the 2026 Gift Guide. New guides go out by email in the Style & Serum letter.