I have worn Collars & Co sweaters for over a year. This fall the brand sent me two new ones at no cost. One is the Balmoral Three Button Wool Sweater in brown. The other is the Luxury Touch Cotton and Cashmere Crew in oatmeal. This Collars & Co review covers both, worn, plus how my older ones have held up.
The short version: I love how the Balmoral fits. The crew is the softer of the two. One of them has a color problem, and I will get to it.
What Collars & Co is
Collars & Co is a Bethesda, Maryland menswear brand. Justin Baer founded it in 2021 because he hated wearing dress shirts under sweaters to work. The first product was a polo with a real dress collar. It was built to sit under a sweater or blazer, per the brand’s about page.
Most people know the name from Shark Tank. In November 2022, Mark Cuban and Peter Jones took 10% of the company. The price was $300,000 plus a $700,000 line of credit, according to CNBC. The company had sold $5.4 million of product by the time it taped. It now has stores in Maryland, New York, Chicago, Pennsylvania, Florida and Texas. A Reston, Virginia store was announced in May 2026, per FFXnow.
The sweaters came later. There are now four lines, and I break them down below.
Balmoral Three Button Wool Sweater review
This was the first piece Collars & Co sent me, and the fit is the reason I love it.
Fit
The Balmoral is fitted in the way most men want and rarely get. It follows the body and makes a clean silhouette. The shoulders sit where they should. The body does not balloon at the waist.
What it does not do is squeeze. Fitted sweaters usually pull across the chest when you reach or sit. This one does not. I can drive, reach and sit without feeling held in. The fabric explains why. The label reads 80% wool, 18% nylon and 2% spandex, per the product page. That 2% is enough stretch to let a fitted cut move.
Collars & Co calls it true to size. Their model is 6 feet, 170 pounds, in a medium. Mine fits the way I describe above: close, not tight.
Softness and itch
It is soft for a wool sweater. It is still wool, so there is a little itch. Not much. I can wear it with nothing under it. An undershirt or a collared shirt makes the itch go away, and that is how the brand styles it.
Why wool itches at all: fibers coarser than about 30 to 32 microns press on the skin instead of bending. That is according to Woolmark. Fine merino and cashmere stay under that line. The Balmoral is a wool blend, not a superfine merino, so expect a little bite without a layer.
Who it is for
Men who want a sweater that looks tailored without feeling tailored. The three button placket and structured collar dress up jeans or chinos. It comes in brown, grey and camel, with all six sizes of the brown in stock as I write this. It is $118.
Shop the Balmoral Three Button Wool Sweater
Luxury Touch Cotton and Cashmere Crew review
The second sweater is the Luxury Touch crew in oatmeal. It is a cotton and cashmere blend, and it is crazy soft. Super cozy. If you have avoided cashmere because it feels precious, this is the opposite. Collars & Co says it regulates temperature, resists odor and wears year-round. I live in Florida, so year-round matters more to me than warmth.
The color
Here is the catch. Oatmeal leans yellow. More than the product photos suggest. It is not a bad color, and I love the sweater anyway. If you want a cream that reads cool and clean, this is not it. The same crew comes in navy, grey and black, and I would send most men to one of those three.
Who it is for
Anyone who wants the hand of cashmere with the easy care of cotton. It is $118 and comes in sizes S through 3XL.
Shop the Luxury Touch Cotton and Cashmere Crew
How my older Collars & Co sweaters have held up
A new sweater feels good for a month. The test is a year. My older Collars & Co sweaters are past that mark now. No pilling on the body or under the arms. No shrinking. They still fit the way they did out of the bag.
For comparison, my Todd Snyder cashmere has held up the same way over a similar stretch. Both brands sit in the same place for me: sweaters you can wear every week without babying them. My Todd Snyder review has the full story on those.
The four Collars & Co sweater lines
The names are confusing on purpose, so here is the decoder. Fiber content comes from each product page, checked on October 14, 2026.
- Balmoral: the wool blend. Three button or quarter zip with suede trim. 80% wool, 18% nylon, 2% spandex. The cold-weather line. $118.
- Luxury Touch: cotton and cashmere. Crew neck or quarter zip. The brand’s year-round knit. $118.
- Cashmere Touch: despite the name, there is no cashmere in it. It is 100% fine Australian merino, per the product page. Quarter zip only. $128.
- Cloud Cotton: a cotton blend quarter zip. Collars & Co calls it its softest men’s line. $109.
If you run cold, start with the Balmoral. If you live somewhere warm, the Luxury Touch is the pick. The Cashmere Touch is the fine merino option for men who find wool blends itchy. And read the fiber line before the product name, at this brand and every other one.
Shop all Collars & Co sweaters
Sizing and care
Collars & Co lists the Balmoral as true to size. Its model is 6 feet and 170 pounds in a medium. If you are between sizes, go by how you want it to fit. Size down for the fitted look. Size up if you plan to layer a collared shirt under it.
Collars & Co describes the cotton cashmere knits as low maintenance and simple to wash. The safe routine for any sweater is the same: cold water, inside out, flat to dry. Wool and cashmere both hate the dryer.
Is Collars & Co worth it?
Yes, for the sweaters. At $109 to $128 they sit below Todd Snyder and well below Italian knitwear. Mine have lasted more than a year without pilling. The Balmoral fit is the part I love most. The one thing I would change is the oatmeal shade on the crew. That is a color choice, not a quality problem.
Returns run 30 days for unused items. Purchases made between November 10 and January 1 can go back by January 31, per the brand’s refund policy. Some orders qualify for free returns at Happy Returns locations.
Frequently asked questions
Was Collars & Co on Shark Tank?
Yes. Founder Justin Baer appeared in November 2022. Mark Cuban and Peter Jones gave him $300,000 plus a $700,000 line of credit for 10% equity, per CNBC.
Are Collars & Co sweaters true to size?
The brand lists the Balmoral as true to size. Its model is 6 feet and 170 pounds in a medium. My Balmoral fits close to the body without feeling tight.
Is the Cashmere Touch sweater real cashmere?
No. The Cashmere Touch Australian Merino Quarter Zip is 100% fine merino wool, per its product page. The name describes the feel. The Luxury Touch line is the one that blends cotton with cashmere.
Does Collars & Co have stores?
Yes. The brand has stores in Maryland, New York, Chicago, Pennsylvania, Florida and Texas. It announced a Reston, Virginia store in May 2026, per FFXnow.
What is the Collars & Co return policy?
30 days from purchase for unused items in original packaging. Holiday purchases from November 10 to January 1 can be returned through January 31.
Collars & Co sent both sweaters in this review at no cost. The opinions are mine. Prices and stock as shown on the Collars & Co site on October 14, 2026.
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